What focus does Ruffwear place on sustainability?
Sustainability is at the core of how Ruffwear does business. For us, success includes embracing our responsibility to our community and to our planet – conducting our business in a way that maximizes the good we can do in the world while being mindful of the impact we have on the planet. That's why we incorporate recycled materials, natural rubber, and bluesign®-approved fabrics into many of our products.
We are also committed to a continuing process of reviewing and improving our gear and our practices to increase the positive impacts of our business while reducing unnecessary harm. To do that, we need visibility into how doing business as Ruffwear leaves a mark. In 2020, we joined the Outdoor Industry Association’s (OIA) Climate Action Corps, a collaborative effort that will help us and others in the outdoor industry understand our impact and how to reduce it. We are also committed to a continuing process of reviewing and improving our gear and our practices to increase the positive impacts of our business while reducing unnecessary harm.
Check out our Sustainability Journey to learn more. We encourage you to check out our blog and subscribe to our e-mail newsletters to stay updated on our sustainability journey.